Whether you’re a marketer, a C-suite exec, or a brand builder, this is your complete guide to understanding and learning motion graphics and video.Ģ. So, why are “motion graphic” and “video” used as sometimes distinct, sometimes interchangeable terms? How do you choose which type of video (or motion graphic) is right for you? And how can you create one that will engage your audience and achieve your goals? We know you have plenty of questions, so let’s get right to it.
It is also safe to assume that many of these videos will be motion graphic videos. It’s safe to assume that many of them will be content marketing videos, aimed at engaging audiences and interesting them to take an action, make a purchase, or see a concept with fresh eyes. By 2022, 82% of all internet traffic will be video views, according to a report by Cisco.
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